Шаблон:Short descriptionEta Valer Hentz (1895–1986) was a Hungarian-American fashion designer active in the US from the 1920s to the 1940s. Mainly known as Madame Eta, she was particularly known for flattering ready-to-wear clothing inspired by Ancient Greece and the Middle Ages.
Born in Budapest, Hentz studied at the Hungarian Royal State Academy of Industrial Arts.[1] In 1923 she launched her career in New York, when she joined the high-end ready-to-wear wholesaler Maurice Rentner. Their label Ren-Eta, ran until the late 1940s.[2] In the late 1930s, Hentz and Ann Sadowsky launched their own company, for which Hentz produced her best-known work.[1] She was particularly known for a 1943 collection which used ancient Greek classical themes,[2] and other inspirations included Cape Cod and the Middle Ages for a Winter 1945 collection.[1]
She worked in the ready-to-wear industry, creating clothes that were inventive, chic and refined, and flattering, especially for more mature women.[1] Her work stood out from that of other American women designers for being more structured and decorative, more comparable to the work of American men designers.[2] She was known as the "museum designer" due to her work regularly drawing influence and inspiration from historical sources and museum objects.[2][3] She celebrated her 25th anniversary as a designer in July 1948, with an Autumn collection in shades of grey showing Victorian and Edwardian influences.[4]
