Английская Википедия:Evergage

Материал из Онлайн справочника
Перейти к навигацииПерейти к поиску

Шаблон:Orphan Шаблон:Use dmy dates Шаблон:Infobox website Evergage was a cloud-based software that allows users to collect, analyze, and respond to user behavior on their websites and web applications in real-time.[1] In 2020, Evergage was acquired by Salesforce[2] and has been rebranded as Interaction Studio.[3] The company positions itself as a "real-time personalization and customer data platform (CDP)".[4]

The company was founded as Apptegic in 2010 by Karl Wirth and Greg Hinkle, who met while working at Red Hat.[5] In May 2012, Evergage was a finalist in the TechCrunch Disrupt Startup Battlefield and, shortly thereafter, launched its cloud-based service.[6] In August 2013, the company changed its name to Evergage.[7]

In 2015, Evergage expanded its capabilities to include A/B and multivariate testing,[8] as well as automated product and content recommendations driven by machine learning. The platform also added personalization support for mobile apps[9] and, in 2016, open-time email personalization,[10] and triggered email in 2017.[11] Evergage acquired the e-commerce and email personalization provider MyBuys in 2018.Шаблон:Cn

See also

References

Шаблон:Reflist