Английская Википедия:Flavorless candy

Материал из Онлайн справочника
Перейти к навигацииПерейти к поиску

Шаблон:Short description Flavorless candy is a Japanese candy designed to have no flavor.[1]

Japan has a long-standing history of creating products with unique flavors.[2] Lawson, a large Japanese convenience store chain, tested several tasteless candies.[3] One product that was developed by candy company Kanro and subsequently launched in 2022 was called Aji no Shinai? Ame (translated as "Tasteless? Candy").[1][2][3][4] When it was released, one bag that contained seven pieces of candy cost 189 yen, the equivalent of about US$1.29 at the time.[2][3]

Only two ingredients were listed: synthetic sugar substitute polydextrose and organic sugar substitute erythritol.[2][3]

Although marketed as flavorless, some testers stated there was a very subtle sweetness and aroma of a dilute sports drink.[2][3][4]

Due to the COVID-19 pandemic, there was an increased demand for lozenges used for dry mouths while wearing face masks.[5] However, some people did not want the sweetness or flavors that were associated with the existed cough drops.[1][5] It was designed by Kanro with the purpose to keep the mouth moist without causing a sugary exhalation while wearing a facemask.[4] The flavorless candy went on general sale on July 11, 2022.[5] Subsequently, the concept went viral on social media.[5]

It was initially a temporary product.[6] In October to November 2022, Lawson held a vote of seven trial products, with the top three becoming permanent products.[2][4] Aji no Shinai? Ame was the top choice, and it subsequently became a permanent product.[4]

According to Lawson's marketing data, the candy was particularly popular with teenagers, women in their 20s, and pregnant women who experienced morning sickness.[1]

Due to the popularity of Aji no Shinai? Ame, an increased demand developed for a chewing gum version.[7] As a result, Lawson approached the company Lotte to develop such a product.[7] After six months of development, Ajinoshina? Gum (translated as "No Taste? Gum") was released on November 7, 2022.[7] At the time, one bag cost 148 yen or US$0.98.[7]

References

Шаблон:Reflist