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Folio, also known as Folio: The Magazine of Magazine Management and Folio: magazine, was a trade magazine for the magazine industry.[1][2][3][4] The magazine was established in 1972 and became known as "the bible of the magazine publishing industry".[5]

Associated initiatives included The FOLIO: Show, a magazine industry trade show and conference; FOLIO: 400, a comprehensive review of major American magazines; The FOLIO: Ad Guide, analyzing magazine advertising; and the FOLIO: Source Book, a buyer's guide for publishers.[6]

The publishers of Folio also organized the Eddie & Ozzie Awards in recognition of high-quality magazines, and inducted new members into the Editorial & Design Hall of Fame.

Overview

The magazine covered various financial and publishing aspects of the magazine publishing industry.[7] Folio was a "vertical" publication "aimed at people who hold different jobs within" the magazine publishing industry.[8] Many stories focused on a particular periodical.

Folio produced two special annual editions:

Publication history

Folio was founded in 1972 by Joe Hanson of Hanson Publications, Inc.[6] Hanson Publications was acquired by Cowles Media Company in 1988,[6] which was then acquired by Primedia Inc. in 1998.[11]

In 2001, under a joint venture, Folio and a group of other trade magazines that reported on the media industry were put under the editorial control of Steven Brill.[12] In 2003, Folio top editor Cable Neuhaus was fired,[13] eventually replaced with Geoff Lewis.[14]

In 2004, Primedia sold Folio and a sister publication, Circulation Management, to a joint venture with Red 7 Media.[15] Red 7 was acquired by Access Intelligence in 2011.[16][17]

Folio ceased print publication in 2020,[18] with the publisher promising to continue to support its other industry activities.[19]

Awards

The Eddie & Ozzie Awards presented awards in various categories:[20][21] The Washington Post's Annie Granatstein received FolioШаблон:'s Top Women in Media 2019 award;[22] The Post and The New York Times received awards in 2020.[23]

References

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External links