Английская Википедия:Frakta
Шаблон:Short description The Frakta (stylized as FRAKTA) is a reusable tote bag manufactured by IKEA.[1][2]
History
In the 1960's, IKEA started selling smaller home furnishing products such as tea lights, glasses, duvet covers, etc. IKEA's creator, Ingvar Kamprad and his assistant Sten Lundén wanted a way to help customers carry smaller items home.[3] Kamprad studied customers at the store and he wanted a bag that can be carried on their shoulder, hung from a shopping cart, and carried in the hand.
On a trip to Taiwan, Kamprad and The head of purchasing, Lars Göran Peterson (commonly known by his initials, LGP) found a suitable manufacturer to make the bag. They specified that the bag be able to hold 50 kg and large enough to carry wallpaper-rolls.[3] Soon after, IKEA released the yellow bag which was a precursor to the FRAKTA, only be able to be used in stores. Kamprad wanted two different bags in order to differentiate which bags could be purchased, and which could not. The yellow bag is kept for store-use only, and the blue bag can be purchased and taken home.[3]
Product
The FRAKTA is a large Polypropylene, 19-gallon, blue tote bag; it is 13 3/4 inches tall, 21 3/4 inches long and 14 1/2 inches wide. The most notable feature of the bag is the price and its versatility. The bag costs 99-cents and can be re-used indefinitely because is easily cleaned and durable. It can hold up to 55 lbs [4]
Similar Products
IKEA also sells similar products with the same FRAKTA name such as a smaller 10-gallon bag which can also hold up to 55 lbs[5] and a cooler bag designed for keeping food cold.[6]
Balenciaga Clone
In 2017, The designer brand Balenciaga created a bag that shares a striking resemblance to the FRAKTA bag which cost $2,145 and is marketed as an extra large shopper tote.[7] However, Balenciaga's bag has some differences, like a zipper closure which isn't on the FRAKTA bag.[8]
IKEA's Response
An IKEA spokesperson told TODAY that IKEA was "deeply flattered that the Balenciaga tote bag resembles the Ikea iconic sustainable blue bag for 99 cents. Nothing beats the versatility of a great big blue bag!"[9] IKEA also made various ads responding to the designer bag. The ads told customers how to identify if it's an original FRAKTA bag and suggested customers just to get the original.[10]
References
Шаблон:Design-stub
Шаблон:Fashion-stub
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- ↑ Шаблон:Cite web
- ↑ Шаблон:Cite web
- ↑ Шаблон:Cite web
- ↑ Шаблон:Cite web
