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Gu Indulgent Foods Limited,[1] trading as (Шаблон:IPAc-en[2]), is a dessert manufacturing company, whose products are sold in the United Kingdom, Austria, Germany, the Netherlands, France, Ireland, Australia, New Zealand, Italy and the United States.[3] The product is made in the UK and was created by James Averdieck.[4]

Overview

Launch

Gü launched in 2003 with three products: two chocolate mousses and a chocolate soufflé in glass ramekins,[5] developed through a joint venture with a patisserie company in London. The venture had a seed capital of £65,000.[6]

Gü diversified into fruity puddings with a new brand called Frü in 2005, but merged this with the Gü brand in May 2010.[7] In 2007 Gü launched 24 new products.[8]

In 2010, Averdieck collected approximately £9 million after selling Gü to Noble Foods for £32.5 million.[6]

Sale to Exponent

In June 2021, Gü was sold to private equity firm Exponent for an undisclosed sum.[9][10]

Products

The company's products include ramekin, sharing puds,[11] mini puds and mousses. Various styles are produced, including cheesecakes, puddings and tortes, in various flavours.

Awards

Gü received a Design Week Award.[12]

See also

Шаблон:Portal

References

Шаблон:Reflist