Английская Википедия:G. Yafit
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Yafit Greenberg (Шаблон:Lang-he; 9 August 1951 – 30 November 2021), commonly known as G. Yafit (Шаблон:Lang-he, Gimmel Yafit), was an Israeli businesswoman specialising in advertising.[1]
Biography
Greenberg was born Yaffa Maimon[2] in Bnei Brak in 1951 to a traditionalist Jewish family who had immigrated from Tripoli in Libya, and was one of five daughters. She studied geography and education at Bar-Ilan University.[3]
She began working in marketing for Lahitun magazine,[3] before switching to advertising, establishing the G. Yafit company in 1977.[4] The company initially posted advertisements in newspapers, the first of which was an advert for Tadiran refrigerators in Yedioth Ahronoth.[4] When commercial television began broadcasting in 1993, she began offering low-cost advertisement slots in a similar style to the newspaper adverts. Her unusual advertising style[5] saw her front the advert herself to talk about the product. Her daughter-in-law, Maya Yeshayahu, also began appearing alongside her in the adverts.[2]
In June 2014 a group of investors led by G. Yafit acquired the Steimatzky bookstore chain from Markstone Capital Partners.[6]
She died of cancer on 30 November 2021 at the age of 70.[2]
References
External links
- ↑ Lauder to sell Channel 10 stake to Yafit Greenberg Globes, 17 November 2013
- ↑ 2,0 2,1 2,2 אשת העסקים והפרסום ג. יפית הלכה לעולמה בגיל 70 Walla, 30 November 1951
- ↑ 3,0 3,1 ג. יפית הלכה לעולמה בגיל 70 Yedioth Ahronoth, 30 November 2021
- ↑ 4,0 4,1 About Us Шаблон:Webarchive G. Yafit Шаблон:In lang
- ↑ Шаблон:Cite news
- ↑ Israeli Bookstore Chain Steimatzky Sold to Investor Group Headed by Gimel Yafit Haaretz, 20 June 2014
- Английская Википедия
- 1951 births
- 2021 deaths
- Bar-Ilan University alumni
- 21st-century Israeli businesswomen
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- Israeli television personalities
- People from Bnei Brak
- Israeli people of Libyan-Jewish descent
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- 20th-century Israeli businesswomen
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- Deaths from cancer in Israel
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