Born in Ancona, Arnaldo Girombelli was the owner of a boutique with an adjacent small tailor workshop for skirts and blouses in his hometown. After gradually expanding the workshop and increasing the number of seamstresses, in 1962 he founded a label for his creations, "Genny", named after his eldest daughter.[2][3]
In the second half of the 1960s Genny started to have a large success thanks to a line of pleated oblique skirts obtained through a new treatment technique of cloth,[2] then in 1973 it introduced a youthful line, "Byblos", and Gianni Versace became its designer.[2][4] Later, Guy Paulin and his assistant Christian Lacroix replaced Versace at Byblos, while Versace launched another Genny's experimental line, "Complice".[4] In 1983, Byblos became an independent company.[3] After the death of Girombelli, his wife Donatella became the chairwoman of the group.[4]
In 2001 Prada acquired the label, and Genny stopped its production in 2004.[5] In 2011 the label was acquired by Swinger International S.p.A., which decided to relaunch the brand and appointed Gabriele Colangelo as the new designer.[5]
On July 21, 2018, the brand received Tao Award for fashion during the Taomoda event in Taormina.[6]
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