Английская Википедия:Gillette Mach3

Материал из Онлайн справочника
Перейти к навигацииПерейти к поиску

Шаблон:Short description Шаблон:Infobox product

The Gillette Mach3 (Шаблон:IPAc-en,[1][2] Шаблон:IPAc-en[3]) is a line of razors produced by Gillette.

Production

Prior to the announcement, Gillette built plywood walls around the production lines in its factory in Boston, in order to keep it a secret from many of its own employees.[4] Gillette said its manufacturing plant was capable of producing 250 cartridges per minute.[5]

Trade secret theft

Steven Davis, a process controls engineer working for a Gillette subcontractor that designed the Mach3, stole information about the Mach3 and faxed it to Gillette's competitors, Warner-Lambert, Bic, and American Safety Razor.[6] Davis pleaded guilty to five counts of stealing Gillette's trade secrets in January 1998.[6] Davis was sentenced to 27 months in prison.[7] Davis said he committed the crime because he was angry at his boss.[7]

Announcement and introduction

Gillette announced the Mach3 razor on April 14, 1998,[8] following more than $750 million in R&D.[9]

Gillette budgeted $300 million for a two-year advertising campaign for the Mach3 razor.[8][10] Gillette marketed the three blade design as allowing for a shave with less pressure to the skin and with fewer strokes, thereby reducing skin irritation. The Mach3 razor was released in North America during the last week of June 1998.[11] It was first sold in Europe in September 1998.[12]

Шаблон:Multiple images

Mach 3 system

The Mach 3 system is also used in razors offered by other producers like Truefitt & Hill, DR Harris, and Muhle.Шаблон:Citation needed

References

Шаблон:Reflist Шаблон:Notelist

External links

Шаблон:Procter & Gamble

  1. Шаблон:Cite AV mediaШаблон:Cbignore
  2. Шаблон:Cite AV mediaШаблон:Cbignore
  3. Шаблон:Cite AV media
  4. Ошибка цитирования Неверный тег <ref>; для сносок meyers-1998 не указан текст
  5. Ошибка цитирования Неверный тег <ref>; для сносок francis-1998 не указан текст
  6. 6,0 6,1 Ошибка цитирования Неверный тег <ref>; для сносок prisonshave не указан текст
  7. 7,0 7,1 Ошибка цитирования Неверный тег <ref>; для сносок fbi-espionage не указан текст
  8. 8,0 8,1 Ошибка цитирования Неверный тег <ref>; для сносок ap1998 не указан текст
  9. Ошибка цитирования Неверный тег <ref>; для сносок boston-razorwar не указан текст
  10. Ошибка цитирования Неверный тег <ref>; для сносок ap-layoff не указан текст
  11. Ошибка цитирования Неверный тег <ref>; для сносок ap-earnings-1998 не указан текст
  12. Ошибка цитирования Неверный тег <ref>; для сносок cnn-mach3launch не указан текст