Английская Википедия:Gold Toe Brands

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Шаблон:Short description Шаблон:Advert Gold Toe Brands, Inc., is the third-largest United States based producer of socks.[1]

History

Gold Toe was founded by Fritz S. Stern, Fritz Bendheim, and J. Kuglemanin in Bally, Pennsylvania on September 18, 1919, under the name Great American Knitting Mills.[2] In 1923, Rudolf Abrams, a cousin of Fritz Stern's wife, joined the company.[3]

During the Great Depression, Gold Toe began manufacturing men's socks from high quality Irish linen, making their product resistant to holes and fraying.[1] In the 1930s, the company added gold acetate thread to the toes of its socks in order to make it visually distinctive on store shelves.[1]

The manufacturer changed its name to Gold Toe Brands Inc. in 2002.[2]

Gold Toe merged with competitor Moretz in 2006 to form Gold Toe Moretz. Gildan Activewear acquired the company in 2011. The following year, they partnered with advertising agency, DeVito/Verdi, to “revitalize and contemporize” the brand.

Operations

The company's headquarters are located in Burlington, North Carolina, with executive headquarters in New York City.[2] Gold Toe Brands, Inc. has shifted much of its manufacturing to China, particularly the Zhejiang province.[4]

Vice-president Trish McHale intended to create cheap socks for mostly men.[5][6][4] Although its primary market is men's dress socks, Gold Toe Brands has expanded into other areas of the sock market.[2] In 1983, it added a line of women's socks; then in 1986, began producing boys' socks. In 1992, the brand started making women's tights.[2]

Gold Toe socks produce 140 million pairs of socks annually[1] and are on the American Podiatric Medical Association's approved list of brands for foot health.

See also

Шаблон:Portal

References

Шаблон:Reflist

  1. 1,0 1,1 1,2 1,3 Шаблон:Cite book
  2. 2,0 2,1 2,2 2,3 2,4 Шаблон:Cite web
  3. 75th anniversary Collection of Memories, Great American Knitting Mills
  4. 4,0 4,1 Шаблон:Cite book
  5. Шаблон:Cite news
  6. Шаблон:Cite book