Английская Википедия:Google Marketing Platform

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Шаблон:Short description Шаблон:Infobox software Google Marketing Platform is an online advertising and analytics platform developed by Google and launched on July 24, 2018.[1] It unifies DoubleClick's advertising services (acquired in March 2008) and Google's own advertising and analytics services.[2][3][4] Google Marketing Platform is mainly used by big advertisers to buy ads on the Internet.[5]

Google Ads (launched in 2000) and Google Ad Manager (launched in 2010) are not parts of Google Marketing Platform.[2][3][4] The three brands are complementary tools targeting different types of ad buyers and presenting slightly different features. However, the addition of Google Marketing Platform to Google's previous offers causes a lot of confusion for people looking to buy ads via Google.[6]

Services

Google Marketing Platform includes the following services:

Accessibility

To access the tools of the Google Marketing Platform, specialists need to pass appropriate certifications, and companies need to have certified specialists on staff or as contractors.Шаблон:Cn

References

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External links

Шаблон:Google Ads navbox