Английская Википедия:Grana (fashion company)

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Шаблон:Infobox company Grana is an online fashion company based in Hong Kong.[1][2] It has an offline showroom called “The Fitting Room”[3] in Hong Kong, where customers try on clothes and order online.[2] It was cofounded by Luke Grana and Pieter-Paul Wittgen and officially launched in October 2014.[4] The first brick-and-mortar store opened in Hong Kong in September 2015.[2]

Products

Шаблон:Expand section The company sources its products directly from fabric mills, which reduces markup pricing.[5] Grana clothing products include silks, linen, cashmere, merino, tencel, pima cotton and baby alpaca wools.[6] The fabrics are sourced internationally from a variety of countries including China,[7] France,[8] Mongolia,[9] Austria,[10] Peru[11][12] and Italy.[13] Grana’s ‘new luxury’ brand focuses its ethic on sustainable fashion setting itself apart from mass consumerism.[14][15] Central to Grana’s business and production is ethical manufacturing.[16]

History

Grana’s CEO and founder, Luke Grana, set up the company as an online-only direct-to-consumer seller.[17]

Prior to becoming CEO and namesake of Grana, he was a serial entrepreneur from Australia. He had previously invested in the catering industry among other areas, and seeded his first fashion brand, Grana, with $200,000 in 2014.[18][19][20] Grana raised the initial seed round of US $1 million from Bluebell group and angel investors in October 2014,[21] and in July 2015, closed another seed funding round of US $1.5 million involving investors from Singaporean VC Golden Gate Ventures.[2] In 2016, Grana announced their Series A funding round of US $10 million led by Alibaba Group under The Hong Kong Entrepreneurs Fund, with participation from existing investors.[22] By 2017, Grana had been the recipient of nine separate investments from various companies totaling $16 million.[23]

References

  1. ↑ Шаблон:Cite web
  2. ↑ 2,0 2,1 2,2 2,3 Шаблон:Cite web
  3. ↑ Шаблон:Cite web
  4. ↑ Шаблон:Cite web
  5. ↑ Шаблон:Cite web
  6. ↑ Шаблон:Cite web
  7. ↑ Шаблон:Cite web
  8. ↑ Шаблон:Cite web
  9. ↑ Шаблон:Cite web
  10. ↑ Шаблон:Cite web
  11. ↑ Шаблон:Cite web
  12. ↑ Шаблон:Cite web
  13. ↑ Шаблон:Cite web
  14. ↑ Шаблон:Cite web
  15. ↑ Шаблон:Cite web
  16. ↑ Шаблон:Cite web
  17. ↑ Шаблон:Cite web
  18. ↑ Шаблон:Cite web
  19. ↑ Шаблон:Cite web
  20. ↑ Шаблон:Cite web
  21. ↑ Шаблон:Cite news
  22. ↑ Шаблон:Cite web
  23. ↑ Шаблон:Cite web

Further reading

External links

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