In 1903, Albino Souza Cruz, a manufacturer of cigarettes, settled in Rio de Janeiro and created a company to sell different brands of cigarettes. In 1931, he announced the launch of Hollywood cigarettes, which gradually became famous for using a slogan, namely, "success".
In the early 1970s, Souza Cruz invented the slogan "Isto é Hollywood" ("This is Hollywood"), popularizing the image through rustic and well related young practicing extreme sports. The motto remains alive to this day: ""Isto é Hollywood O Sucesso" ("This is Hollywood success").
The "young" practicing various kinds of sports, who were the characters in the TV advertisements, were responsible for the brand's success by associating it with the idea of adventure. The appeal took, too, to the patronage of a pioneer rock festival organized in Brazil, Hollywood Rock, in the summer of 1975 in Rio de Janeiro. The event was recorded in the breakneck pace of the same year.Шаблон:Original research inline
In the 1990s, more ads were displayed, of which the "Flying Lap" commercial was one of them.[2] TV sponsorship for Hollywood, as well as various other brands, ended once the Brazilian parliament voted to repeal cigarette advertisements on public television.
As of 2016, the brand Marlboro has surpassed Hollywood as the most popular brand, making it the second most popular brand in Brazil.[3]
