Английская Википедия:Huel
Шаблон:Short description Шаблон:Infobox company
Huel, manufactured by Huel Ltd., is a meal replacement available in powder, protein shake, protein bar, grain or pasta forms.[1][2][3] Its products are made from oats, rice protein, pea protein, sunflower, flaxseed, coconut oil MCTs, and several dietary supplements (vitamins and minerals). Most products are sweetened with sucralose or stevia. The product's name is a portmanteau of human fuel.[4]
History
In 2014, Huel was founded by Julian Hearn in Aylesbury, England. The original recipe was formulated by registered nutritionist James Collier, founder and former owner of MuscleTalk, a bodybuilding website,[5] with the intention of providing the recommended daily amounts (RDAs) of nutrients as stipulated by the European Food Safety Authority, in a vegan and environmentally friendly product.
Huel powder, the first product, was released in 2015 and is sold in 1.7 kg white bags. Its ingredients contain oats, rice, pea protein, and micronutrients. Huel Powder is made up of 37% carbohydrates, 30% fat, 30% protein, and 3% fibre. Black Edition was released in December 2019, it contains 50% fewer carbohydrates, 33% more protein compared to the original Huel powder and is sweetened with stevia and organic coconut sugar, instead of artificial sweetener.[6]
A version for gluten-free diets was launched in 2016, and Huel began delivering to the rest of Europe.[7] In June 2017, it became available in the United States.[8]
In November 2017, former Life Health Foods UK chief executive James McMaster was appointed as chief executive officer of the company to oversee its international expansion.[9]
In 2023, Huel reported a 28% increase in revenue year-on-year, reaching £184.5 million for the 12 months to 31 July 2023.[10]
Huel was B Corp certified in 2023, meaning it met tight social sustainability and environmental performance standards, and became a partner of Tony’s Open Chain, an open supply chain for companies committed to ethical sourcing of cocoa.[11]
In November 2023, Huel's CEO James McMaster said the company was open to a sale, and played down talk of floating the company on the stock market, citing poor market conditions in the UK.[12]
In early 2024, Huel will open a state-of-the-art manufacturing site in Milton Keynes as part of the "first industrial and logistics business park of this scale in the UK to be delivered carbon net-zero".[13]
Controversy
In February 2023, the British Advertising Standards Authority banned two Huel advertisements after ruling that claims that Huel could help people save money were misleading, and that one of the advertisements violated the rules on making health claims about products.[14][15]
References
External links
- Английская Википедия
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- Dietary supplements
- Food and drink companies established in 2014
- Nutritional supplement companies of the United Kingdom
- Vegan brands
- Vegetarian companies and establishments of the United Kingdom
- Vegetarian diets
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