Английская Википедия:IGP (e-gifting retailer)

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Шаблон:Short description Шаблон:For Шаблон:Use Indian English Шаблон:Use dmy dates Шаблон:Infobox companyIGP is an India-based online retailer of personalized, floral, gourmet, and handmade gifting products, as well as a distribution company, founded by Tarun Joshi in 2017. The company is headquartered in Mumbai, India, and operates in India, Singapore and UAE.

IGP operates as a subsidiary of Join Ventures, a Mumbai-based e-commerce company that owns various brands, such as IGP, Interflora, Masqa, and IGP for Business.

History

IGP was founded in 1999 and acquired by Indian entrepreneur and investor Tarun Joshi in 2012. In 2015, the company acquired ArtisanGilt, an e-commerce portal for ethnic wear and fashion jewellery.

In 2017, the company launched an online gift discovery platform that provides context-based search allowing users to discover a particular gift, based on parameters such as recipient, relationship, occasion and personality. It is India's first gift discovery platform according to Business Standard.

Retail categories

Some of the product categories at IGP include Festival Merchandise, Flowers, Cakes, Plants, Gourmet foods, Personalized Products, Gift Cards, Jewellery, Toys & Games and Home & Living.

Partnership

In October 2017, Interflora, a global flower delivery network opened its first office in Mumbai in partnership with IGP. In July 2019, IGP formed a partnership with The Womb as a part of their business and brand growth journey.

IGP was the official gifting partner of the Akshay Kumar starrer Rakshabandhan movie.

Celebrity collaboration

In January 2023, IGP partnered with Bollywood actress Ananya Panday for Valentine's Day. Subsequently, in May 2023, the company entered into a collaboration with Bollywood actress Kajol for Mother's Day. In July 2023, the company teamed up with the Indian actress, Pooja Hegde, for a Rakhsha Bandhan campaign.

Funding

In October 2016, IGP raised $2 million (₹13 crore approx) in seed funding. The round was led by angel investors Naveen Arya, promoter, Karamchand Appliances and Tarun Joshi, Director, PE firm, 3i.

In December 2017, the company raised an undisclosed amount of Pre Series A funding led by Venture Catalysts.

In February 2022, the company secured $10 million in a Series A funding round led by DSG Consumer Partners, Rajiv Dadlani Group, 9Unicorns and Venture Catalysts.

Awards and recognition

2011:

• IGP has been named among India's 20 hottest e-commerce start-ups by Rediff.

2013:

• IGP was awarded the Pepperfry India e-Retail Award.

2023: IGP was awarded the Guinness World Record for creating the longest chain of bracelets in the form of Rakhis.

See also

• Archies (company)
• Etsy
• 1-800-Flowers

External links

• Official Website