Английская Википедия:Dr. Squatch

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Dr. Squatch is an American personal care brand that focuses on products marketed specifically towards men.[1] The company was founded in 2013 in San Diego, and is now based in Los Angeles.[1] Originally producing bar soap, the company has since added items like toothpaste and deodorant to its offerings.[2] Its products are marketed as being “all-natural”.

In 2016 Dr. Squatch used a Kickstarter campaign to generate funding.[3] The company grew its visibility by targeting Generation Z on TikTok advertisements in 2021 before signing up for a Superbowl ad.[4]

As of 2021, the company's annual revenue was $100 million per year.[5]

Criticism

In February 2021, Dr. Squatch was criticized for its Super Bowl 2021 advert which featured "all white men" engaging in "manly things that men do". The commercial featured a man opening a pickle jar and another having their hair braided by their daughter.[6] Yardbarker criticised the juvenile humour, describing it as it "trying way too hard."[7]

References

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